Instagram bio tells potential followers who they are, what they’re about. It’s the first thing people notice when they go to an instagram account. It’s also where they introduce their brand to potential customers, create personal connections, and hopefully drive a considerable amount of traffic to the business. So how to take the most of these 150 characters?
Use the link in bio tool effectively
Influencers usually have a URL link in the bio – this is the only place on Instagram where they can have an active hyperlink. Thus, this link should be used to send Instagram followers to the most ideal location. This can be a facebook fan page, a contect way, a product website, or other landing page. To accurately track clicks, a custom link in bio tool is needed.
Don’t forget the contact information
Everyone can add their email address, phone number, and brick-and-mortar address on an Instagram business profile. This will help users to get more business opportunities. Please make it easy to get contact.
Showcase the personality
Brands may have their special style, matching the voice and style to the site and other social platforms, establish the unique proposition, helping target audience understand what makes the brand valuable to them.
Add a branded hashtag
Consider including a branded hashtag as well. Adding the branded hashtag to the bio tells people which hashtag to include to catch their attention. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it.
With these Instagram bio ideas in hand, it’s easy to make a strong first impression on behalf of a brand and convince visitors to stick around for a while or even follow along. All of the tactics will be worked to gain more Instagram followers.