Why is engagement rate important? Because it tells you how individuals interact with your Facebook content. Gaining Likes and traffic to our Facebook Pages is definitely a top goal. Meanwhile, increasing engagement should always be a priority. When fans interact with your content, leave comments on your Page and participate in a discussion, it shows…

There’s a handful of convincing benefits to having a Facebook fan page, like you’re going to be reaching a group of people that voluntarily want to hear your news. A properly prepared page helps to build a positive image on the web and ensures constant contact with potential customers. Over 200 million small business owners…