Why is engagement rate important? Because it tells you how individuals interact with your Facebook content. Gaining Likes and traffic to our Facebook Pages is definitely a top goal. Meanwhile, increasing engagement should always be a priority. When fans interact with your content, leave comments on your Page and participate in a discussion, it shows…

There’s a handful of convincing benefits to having a Facebook fan page, like you’re going to be reaching a group of people that voluntarily want to hear your news. A properly prepared page helps to build a positive image on the web and ensures constant contact with potential customers. Over 200 million small business owners…

Groups are a place to communicate about shared interests with certain people. You can create a group for anything. It has evolved into a powerful marketing tool for business. With Facebook's group capabilities, it's currently one of the best ways to grow your brand and build your community. And with 1.69 billion Facebook users in…