Twitter is one of those platforms that many businesses struggle to generate good levels of engagement on. However, there are some simple steps that you can take to learn how to get more engagement on Twitter. We’re going to help you through 5 of these below.
1、Join the conversation
Not only should you be creating interesting conversations, but you should also be joining other people’s conversations. If people are talking about something you are familiar with, don’t be shy to give your input.
When joining conversations, you don’t have to agree with other people. There is nothing wrong with debating others on Twitter. Controversy is a great way to gain some followers as long as you don’t abuse it by doing it only for attention.
2、Retweet what your audience loves most
You already know how pinned tweets get a lot of engagement from your current audience and new followers. It’s always smart to retweet the posts the audience has engaged most with.
Every time you retweet a post – it gets more engagement. That’s what’s called recycling and your content never dies. Giving value to your content continuously is easy, quick, and positive.
3、Measure and Analyze
The number one way to optimize your posts to increase Twitter engagement is to determine what’s working and what’s not by calculating your engagement rate per tweet. Don’t get discouraged by the numbers. According to Social Bakers, the average post engagement rate of the top 25 most engagement brand profiles is only 0.07%. Just focus on your own results, including which of your tweets have the highest engagements.
- An engagement rate between 0% and 0.02% is considered to be low. An influencer with a low engagement rate on Twitter could expect between 0 – 2 reactions for every 1000 followers.
- An engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 2 – 9 reactions for every 1000 followers.
- An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 9 – 33 reactions for every 1000 followers on Twitter.
- Finally, an engagement rate between 0.33% and 1% is considered to be very high, with expected reactions to be between 33 – 100 for every 1000 Twitter followers.
If you take immediate action to repeat what works and ditch what doesn’t, you’ll be well on your way to rising to the top of your followers’ Twitter timelines.
It’s no secret that visual content performs well with users and sparks engagement. A study by Buffer found that tweets with images receive 150 percent more retweets than those without, proving that social media users love to consume and interact with visual content.
This could be anything from infographics to user-generated content to photographs. Even if it’s one image in a single tweet, that’s enough to intrigue users and make them want to give your tweet a second glance.
“The best tip I could give marketers for generating leads on Twitter is to stay consistent and have fun,” writes Mark W Lamplugh of Influence Media Solutions.
“Many marketers starting a new platform go out of the gate on fire but lose their steam. Staying consistent will give you an overall better chance at growth and creating a social image others will follow.”
Remember, Twitter is a conversation! Be sure to be chatty, if you want to increase you rates of engagement. If you take immediate action to repeat what works and ditch what doesn’t, you’ll be well on your way to rising to the top of your followers’ Twitter timelines.