Although Pinterest is not as big as Facebook or Twitter it does send a higher percentage of referral traffic, So if you’re a website owner and you want some free bonus content then make sure to feature very graphic content and Pinterest “pin it” buttons and your site can benefit from this significantly. Here are some tips that will help you build a following on Pinterest that will help you create stronger relationships within your network and drive more traffic to your website.
Learn more about your audience
If you don’t know who you’re trying to reach, your efforts to grow followers may cause more harm than good.
Why? Pinterest shows your Pins to your followers first.
You don’t have to stick to one niche. But you should think about the type of person you’re trying to appeal to, and build your boards based on their interests.
If your boards are well-organized and your profile has a clear purpose, they’ll know right away if they want to see more from you. They’ll be tripping over themselves to hit that follow button!
Learn more about the like of your audience and offer them what they need. Then you will attract followers and never leave.
Link Pinterest to Other platform
Linking from Pinterest to websites like Facebook, Twitter and Google+ will help you get more exposure on Pinterest to friends, family and your followers in other places. You can also use other social media websites to promote your Pinterest boards. remind your followers on Facebook, Instagram, Snapchat – anywhere, really – that you are on Pinterest. Share a popular Pin or a timely board and encourage people to follow. If they like you on one platform, they may LOVE you on Pinterest! a powerful one-link tool will help you a lot, Linkr.bio is a good choice.
Create an attractive Pinterest profile
An attractive Pinterest profile is one of the first and most important things you can do to build your brand on Pinterest. A well-planned Pinterest profile will help you to gain followers, get repins and organically grow your blog traffic.
To entice Pinners to follow, make sure your profile is crystal clear on what you offer.
- Add your branded profile picture so Pinners recognize you.
- Use your name or business name plus niche keywords in your Display name.
- Choose a username that’s the same as your other social accounts, if possible.
- Write a profile description that states what your account offers. Be sure to include keywords here too!
Pinterest isn’t a “follow for follow” platform, but this is worth a try. Follow your competitors’ followers. Not only might they follow back, but you can see the type of content they like as well.
Be aware that Pinterest may show not only their content in your home feed, but also similar content. So don’t do this if you want to keep your feed “clean” with only content strictly related to your business.
Try group boards
Search for the top Pinterest boards in your company’s categories and ask to join and contribute. In some cases the board administrator will include instructions on how to join the group’s description. If not, contact the board owner directly by email. You can usually find them by looking for the first person listed under the board’s followers.
We hope you enjoyed our tips for using a Pinterest strategy to grow your blog and Instagram. Now, what are you waiting for? Start Pinning!