Social media applications are now leading the world. From Facebook to Instagram, Twitter to LinkedIn, there are more than 4 billion users available on these platforms alone. Positive social media presence is not only your doorway to existing opportunities, but the way to create more of them in the future. Whether you’re looking to start a new career or grow your freelance base, here are some tips to build your personal brand on social media.
Building your personal brand is no easy task. First, you have to understand what it is. Essentially, it’s how your online presence makes people feel and what it is that distinguishes yourself from others. It’s your elevator pitch to the world!
You’ve no doubt spent a chunk of time figuring out your niche and building an identity for your company. Great, now it’s time to tell everyone about it. Your presence needs to reflect your business: it needs to showcase your ethos, your mission statement and your goals. The simplest place to start is your bio. Keep it clear and concise, but make it unequivocally you.
Find the audience
Branding is all about storytelling. You need to be able to tell your story, but also to the right audience. So find out which social media platforms are your audience using. If you are selling beauty products for women you should definitely choose Pinterest as your priority network. Are you a professional photographer? Instagram is a must for your online presence.
Make connections with others
Sharing consistently on social media will help draw others to you and your brand. However, you’ll still need to take a proactive approach to engaging with your social media community. There’s a few ways you can make the most of this:
- Join a chat, a group, or online community with like minded individuals. This will help you to develop your area of expertise. Because that’s where all the action is. That’s where people search and give information. That is where they will expect you.
- Engage and reply – don’t be afraid to comment on someone’s post. Ask and answer questions, share your knowledge and give back to other members of the community.Social media is called ‘social’ media for a reason – it’s one big conversation, join in!
Personal branding is an important part of your company’s social media marketing campaign. Do what you can to build your brand as an expert and thought leader, and your business will benefit.