Influencer marketing grew in popularity recently due to the benefits that brands stand to gain from it. Influencers have become effective marketing partners for different businesses in various industries. The influencer marketing approach consists first of identifying the individuals who create conversations that have an effect on brands, products and services, and then developing a…

It’s no secret that the holiday season brings peak sales to businesses spanning many markets. But is your company really getting the most profit possible during this time of the year? Social media is key for attracting the attention of potential customers even with decreased organic reach and increased competition. So, this year, more than…